WHERE TO START: The most popular lead contest being run with LevelEleven partners is one that rewards participants for converting leads.
Don’t stop there, however! Design a contest that rewards the lead response time of your participants, one that rewards participants for generating leads, a contest that is based on prospecting, and/or one that rewards participants for new leads generated when bringing anew product to market.
CONVERTING FOR COCKTAILS
IDEA: In Celebration of TV favorite, “Mad Men”
GOAL OF CONTEST: Reward the participant who can convert the largest number of leads. If the number of leads are not close in number from one rep to the next, build this contest based on percentage of leads converted (enter a goal for each rep based on the number of available leads in their territory).
POSSIBLE PRIZES: Happy hour drinks and appetizers for the winner and three guests of his/her choice.
FA LA LA LA LA LA LA LA LEADS
IDEA: A play on the lyrics from “Deck the Halls”
GOAL OF CONTEST: Generate as many leads as possible within a chosen amount of time.
POSSIBLE PRIZES: A Visa gift card; A Deck of Cards; The Christmas Story on DVD or Blu-Ray
AVOIDING THE ICE COLD LEADS
IDEA: In celebration of Winter
ALTERNATIVE NAMES: Jack Frost(y) Leads
GOAL OF CONTEST: Reward participants for the fastest lead response times. Award different tiers of points for how quickly a lead is responded to (e.g. 5 points for a lead responded to in <8 hours, 3 points 8-24 hours, or 1 point >24 hours).
POSSIBLE PRIZES: A 12-pack of ice cold beer, Funny Ice Cube Trays, Ice Skating Event, Snowball Fight, Snowball to the VP of Sales face