WHERE TO START: Launching a new product? Run a contest that rewards the participant for every conversation that includes the new productbeing introduced.
Other ideas include a contest that rewards participants for every new activity created during the contest timeframe.
A BLIZZARD OF ACTIVITY
IDEA: In celebration of the weather this time of year.
GOAL OF CONTEST: Create a power hour contest where your team has one hour to call as many customers as possible to wish them a happy holiday and to thank them for their business.
POSSIBLE PRIZES: A ski lift ticket; an overnight stay at a local hotel; hot cocoa delivered to the winner’s desk; the movie Frozen on DVD or Blu-Ray
SLEIGHING THE COMPETITION
IDEA: In celebration of the holiday season and sleigh rides.
GOAL OF CONTEST: Run a contest in which the participant who can update the largest number of accounts with competitor information wins.