Author: Phil Brabbs

by Phil Brabbs December 9, 2015

4 Ways Sales Metrics Can Become a Complete Disaster

Sales organizations are more and more frequently putting an emphasis on sales metrics and looking at ways to use their CRM as the tool to implement them into their business. As sales leaders and executives, we need to choose wisely when determining our primary metrics. These metrics will drive a specific behavior, and we need

by Phil Brabbs October 5, 2015

6 Types of Sales Metrics that Drive Performance

When companies start to focus on the right sales KPIs, they see a huge uptick in pipeline creation and sales productivity. How do I know? Because metrics-driven sales organizations know where they are going and what to look at to make sure they effectively reach their goals. They hone in on 3-7 mission-critical gauges and intently focus