Author: Meera Mehta

by Meera Mehta April 6, 2017

3 sales enablement practices to maximize the value of sales talent

According to SiriusDecisions, 74 percent of companies are spending more on sales enablement efforts than they did last year. But sales enablement teams are struggling to quantify the value of onboarding and training efforts, as well as identify what activities have the highest impact on rep productivity.

by Meera Mehta January 27, 2017

What is a sales engagement platform?

The sales technology landscape has exploded with new vendors and solutions over the past two decades. And more emerge every day. As sales and marketing professionals, we’re inundated with product pitches and complicated frameworks on trends and tools. Before sales engagement Not too long ago, IT departments would provide sales reps with a standard set