Author: Kimbe MacMaster

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by Kimbe MacMaster January 20, 2017

How sales management can coach reps on using video

Picture this: You’re sifting through a pile of emails you received in the last hour, just trying to stay on top of it all. You come across an email with this subject line (and your name is Kim): Do you click? Of course you do! We love video. It’s impossible to resist. When you open

by Kimbe MacMaster April 21, 2016

5 Steps to Use Customized Video for Better Prospecting

This is the second of a two-part series on using personalized videos in the sales process. Click here to read part one. Since we know using customized video is an effective route to better prospecting, let’s walk through the process of creating them. To start, you’ll need some equipment. Here are the basics: Screen recording

by Kimbe MacMaster April 20, 2016

Why Modern Sales Teams Need Customized Video for Prospecting

This is the first of a two-part series on using personalized videos in the sales process. Check back tomorrow for part two. Every once in awhile, a drastic shift in consumer behavior sends organizations trying to engage sales prospects on a mad scramble, attempting to change their processes to blend well with consumer preferences. Think