Author: Emily Sue Tomac

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by Emily Sue Tomac May 10, 2016

Sales Stack ROI: A Research-Based Guide

Historically, many sales tools—CRM systems in particular—have been designed to benefit managers, but require extra steps or workflow changes for reps. This has made it hard to drive adoption, and it becomes difficult for managers to achieve ROI when rep adoption is inconsistent. Aiming to solve the problem by providing more value to reps, a