WHERE TO START: The most popular opportunity contest being run with LevelEleven partners is one that rewards participants for stage progression; motivate your folks to move their opportunities a step closer to a “win”.
Other ideas include a contest that rewards participants for new opportunities added during the contest timeframe, a contest that is based on prospecting, rewarding participants for adding a competitive presence (if applicable) to an opportunity, or one that rewards participants for new opportunities generated supporting a new product you are bringing to market.
UNSCRABBLING THE DEAL
IDEA: To celebrate Scrabble Day on April 13th
ALTERNATE NAME: Scrabbled Eggs (prize could be breakfast served by the CEO/President)
GOAL OF CONTEST: Run a contest where participants are awarded one point for each opportunity advanced through the sales process. At the end of the competition, each participant is awarded one scrabble tile for each point they scored within the competition. The person who completes the highest point word wins!
POSSIBLE PRIZES: First place wins $100 gift card; second place receives Scrabble Deluxe Edition
TAKE A CHANCE
IDEA: To celebrate Take a Chance Day (April 23rd)
ALTERNATE NAME: So You’re Saying There’s A Chance (based on the quote from the popular film Dumb & Dumber)
GOAL OF CONTEST: Build a competition in which participants are rewarded points for advancing opportunities at a low stage. Give extra points for Opportunities that have been open or in the pipeline for 30 days or more (or whatever timeframe is considered overdue for your sales cycle).
POSSIBLE PRIZES: $100 in casino chips or lottery tickets