WHERE TO START: The most popular lead contest being run with LevelEleven partners is one that rewards participants for converting leads.
Don’t stop there, however! Design a contest that rewards the lead response time of your participants, one that rewards participants for generating leads, a contest that is based on prospecting, and/or one that rewards participants for new leads generated when bringing a new product to market.
APRIL LEADS BRING MAY OPPS
IDEA: In honor of the popular tagline for spring: “April Showers Bring May Flowers”
GOAL OF CONTEST: Run a month-long contest that rewards participants points for Lead creation and/or moving Leads into a specific status (i.e. Qualified). Bonus: Add a special value to the Lead Source field for “April Leads – LevelEleven” and give users bonus points for setting this field value on all Leads generated in April. This way, when these leads convert to Opportunities, you can run a report on the success of your April Leads campaign. You can also run a contest in May for all “April Leads – LevelEleven” that move through the funnel and then result in closed won business!
TURNING OVER A NEW LEAD
IDEA: Similar to the phrase “turning over a new leaf”, which can be associated with spring and trees in bloom.
GOAL OF CONTEST: Run a 2-week or month long contest for Lead Conversion. Award bonus points for filling out specific fields that are valuable to your company’s business process. Goal is to convert useful leads and “turn over a new leaf” by enhancing your company’s lead conversion process with better qualified leads and more useful data.
POSSIBLE PRIZES: Desk plant (i.e. Bonsai or Cactus); Cold hard cash (it is green!)