General Contest Ideas

MINUTE TO WIN IT
IDEA: Based on the hit game show “Minute to Win It”

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GOAL OF CONTEST: Develop a power hour competition (60 minutes long) based on the behavior of your choice.  Past successful competitions include number of calls, meetings set, call time, field updates, etc.

POSSIBLE PRIZES: Company branded watch; Apple Watch

NOTHING COMES BETWEEN ME AND MY (INSERT BEHAVIOR)
IDEA: In honor of the famous Calvin Klein tagline, “Nothing comes between me and my Calvins”

ALTERNATE NAME: Nothing Comes Between Me and My Customers

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GOAL OF CONTEST: Develop a competition with the behavior of your choice.

POSSIBLE PRIZES: A gift card to a local mall.

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THE MASTER OF (INSERT BEHAVIOR) (E.G. THE MASTER OF OPPORTUNITIES)

IDEA: In honor of the PGA Masters tournament

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GOAL OF CONTEST: Run a week long competition with the behavior of your choice.

POSSIBLE PRIZES: Custom bobblehead of the winner golfing; free round of golf; day off (to go golfing)


(INSERT BEHAVIOR) ON TAP (E.G. SALES ON TAP)
IDEA: In celebration of Beer Day (April 7th)

ALTERNATE NAME: Brewing Success, Hops to the (INSERT BEHAVIOR), The Big sALE

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GOAL OF CONTEST: Run a week long team competition with the behavior of your choice.

POSSIBLE PRIZES: The winning team gets drinks and appetizers at a local restaurant (or each team member receives a six-pack of a local, favorite microbrew)

(INSERT BEHAVIOR) ARE A-BLOOMIN’ (E.G. LEADS ARE A-BLOOMIN’)
IDEA: In celebration of spring and blooming flowers

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GOAL OF CONTEST: Run a week long competition with the behavior of your choice.

POSSIBLE PRIZES: Three month subscription to Flower-of-the-Month club

Lead Generation/Conversion

WHERE TO START: The most popular lead contest being run with LevelEleven partners is one that rewards participants for converting leads.

Don’t stop there, however!  Design a contest that rewards the lead response time of your participants, one that rewards participants for generating leads, a contest that is based on prospecting, and/or one that rewards participants for new leads generated when bringing a new product to market.

APRIL LEADS BRING MAY OPPS
IDEA: In honor of the popular tagline for spring: “April Showers Bring May Flowers”

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GOAL OF CONTEST: Run a month-long contest that rewards participants points for Lead creation and/or moving Leads into a specific status (i.e. Qualified). Bonus: Add a special value to the Lead Source field for “April Leads – LevelEleven” and give users bonus points for setting this field value on all Leads generated in April. This way, when these leads convert to Opportunities, you can run a report on the success of your April Leads campaign. You can also run a contest in May for all “April Leads – LevelEleven” that move through the funnel and then result in closed won business!

POSSIBLE PRIZES: Company branded umbrella; Three month subscription to Flower-of-the-Month club; Edible Arrangements

TURNING OVER A NEW LEAD

IDEA: Similar to the phrase “turning over a new leaf”, which can be associated with spring and trees in bloom.

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GOAL OF CONTEST: Run a 2-week or month long contest for Lead Conversion. Award bonus points for filling out specific fields that are valuable to your company’s business process. Goal is to convert useful leads and “turn over a new leaf” by enhancing your company’s lead conversion process with better qualified leads and more useful data.

POSSIBLE PRIZES: Desk plant (i.e. Bonsai or Cactus); Cold hard cash (it is green!)


New Sales

WHERE TO START: The most popular call contest being run with LevelEleven partners is one that rewards participants for closing deals.  Closing deal contests are often based on total $$ brought in during the contest timeframe, % to goal for the respective timeframe or sometimes even the number of new sales closed during the contest timeframe.

YOU’VE GOT SALES
IDEA: In honor of the legendary “You’ve Got Mail” tagline for AOL

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GOAL OF CONTEST:  Many companies see a large number of opportunities closed at the end of the month.  Make the end of the month time for the “gravy” by running a competition for the first two weeks of April based on closed won opportunities.

POSSIBLE PRIZES:  Amazon gift card

COME SELL AWAY
IDEA: To celebrate National Karaoke Week (last week of April)

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CHANNEL11 FILE: WAV

GOAL OF CONTEST: Rather than waiting for all of your deals to close at the end of the month, build a team competition that runs during the first three weeks of the month culminating in the winning team receiving a night out of food, drinks, and karaoke!

POSSIBLE PRIZES: Food, drinks, and karaoke for the winning team.

BRINGING HOME THE BACON
IDEA: Inspired by Kevin Bacon

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GOAL OF CONTEST: Build a percent-to-goal contest based on each participant’s April revenue goal; the participant who furthest exceeds their goal wins!*

POSSIBLE PRIZES: Something from baconfreak.com


LOOKIN’ FOR THE BUZZER BEATER
IDEA: Inspired by basketball season

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GOAL OF CONTEST: Build a month-long, dollar-based competition in which each participant starts with a negative amount equal to their goal (e.g. if their goal for the month is $150,000, they start with -$150,000).  The winner is the person who most exceeds his/her goal. You could also build a percentage-based competition in which each you enter the goal for each participant for the month and the person who most exceeds his/her goal, wins.

POSSIBLE PRIZES: Tickets to a local NBA game


New/Updating Opportunities

WHERE TO START: The most popular opportunity contest being run with LevelEleven partners is one that rewards participants for stage progression; motivate your folks to move their opportunities a step closer to a “win”.

Other ideas include a contest that rewards participants for new opportunities added during the contest timeframe, a contest that is based on prospecting, rewarding participants for adding a competitive presence (if applicable) to an opportunity, or one that rewards participants for new opportunities generated supporting a new product you are bringing to market.

UNSCRABBLING THE DEAL
IDEA: To celebrate Scrabble Day on April 13th

ALTERNATE NAME: Scrabbled Eggs (prize could be breakfast served by the CEO/President)

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GOAL OF CONTEST: Run a contest where participants are awarded one point for each opportunity advanced through the sales process.  At the end of the competition, each participant is awarded one scrabble tile for each point they scored within the competition.  The person who completes the highest point word wins!

POSSIBLE PRIZES:  First place wins $100 gift card; second place receives Scrabble Deluxe Edition


TAKE A CHANCE
IDEA: To celebrate Take a Chance Day (April 23rd)

ALTERNATE NAME: So You’re Saying There’s A Chance (based on the quote from the popular film Dumb & Dumber)

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GOAL OF CONTEST: Build a competition in which participants are rewarded points for advancing opportunities at a low stage. Give extra points for Opportunities that have been open or in the pipeline for 30 days or more (or whatever timeframe is considered overdue for your sales cycle).

POSSIBLE PRIZES:  $100 in casino chips or lottery tickets


Adding Activities (Tasks/Events)

WHERE TO START: Launching a new product?  Run a contest that rewards the participant for every conversation that includes the new product being introduced.

Other ideas include a contest that rewards participants for every new activity created during the contest timeframe.

HOP TO YOUR TASKS
IDEA: In honor of the Easter Bunny

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GOAL OF CONTEST: Run a one week or one day contest for every Task created with a specific Type or Subject field filled out (depending on your specific business process). Encourage participants to keep up the momentum and award extra points for tasks completed within the contest timeframe.

POSSIBLE PRIZES: Fill a dozen plastic eggs with various prizes (cash, scratch-off lotto tickets, candy)  and hide them around the office. Give the top 3 winners a chance to find them. 1st place = 1 minute ; 2nd place = 30 seconds ; 3rd place = 15 seconds.

Optional – if your office does not have good hiding spots for easter eggs, put various prizes inside 12 eggs and place them in a basket. Let the 1st place winner pick 3 eggs, 2nd place picks 2, and 3rd place picks 1.


MAKE IT COUNT
IDEA: In honor of Tax Day (your favorite day to crunch numbers!) on April 15

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GOAL OF CONTEST: Run a competition from April 1-14 that awards one point for every Task and one point for every Event created during that timeframe. Award a prize to the participant who created the most activities during this contest.

POSSIBLE PRIZES: A day off or half-day on April 15


Adding Contacts

WHERE TO START: The most popular contact contests being run with LevelEleven partners is one that rewards participants for adding new contacts into Salesforce.

THE BEGINNING OF A BEAUTIFUL FRIENDSHIP
IDEA: In honor of the famous line from “Casablanca”

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GOAL OF CONTEST: Run a competition in which participants are rewarded for each new contact added to Salesforce.

POSSIBLE PRIZES:  A gift card for dinner and the movies; TCM Greatest Classic Films Collection


CONTACTS DON’T GROW ON TREES
IDEA: In honor of Arbor Day (last day of April)

ALTERNATE NAMES: Plant a Tree to Grow Accounts; Branching Out

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GOAL OF CONTEST: Run a month-long contest awarding participants for each new Contact they add to Salesforce. Award bonus points for Contacts where the Title and/or Email field is populated.

POSSIBLE PRIZES: A day off on Arbor Day; Mini bonsai or cactus for the winner’s desk; Money Tree


Talk Time/Calls

WHERE TO START: The most popular call contest being run with LevelEleven partners is one that rewards participants for talk time.

Other ideas include a contest that rewards participants for the number of calls made each day and/or call blitzes which are run for a short amount of time (e.g. one hour or a “power hour”).

60 MINUTES TO WIN IT
IDEA: Based on the hit game show “Minute to Win It”

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GOAL OF CONTEST: Develop a 60-minute competition in which participants are rewarded with one point for each call made and five points for each meeting set.

POSSIBLE PRIZES: Reward the winner with $1 for each minute they were on the phone; company branded watch


THE BEGINNING OF A BEAUTIFUL FRIENDSHIP
IDEA: In honor of the famous line from “Casablanca”

BULLETIN BOARD: IMAGE 1; IMAGE 2

GOAL OF CONTEST:  Design a weeklong competition in which participants are awarded for every conversation that takes place with a prospect/customer. The participant with the highest number of conversations during the contest period wins.

POSSIBLE PRIZES:  A gift card for dinner and the movies; TCM Greatest Classic Films Collection


Meetings Set/Meetings Completed

WHERE TO START: The most popular meeting contest being run with LevelEleven partners is one that rewards participants for face-to-face meetings conducted within the contest timeframe.

Other ideas include a contest that rewards participants for booking future meetings.

HIGH FIVE TO MEETINGS
IDEA: To celebrate National High Five Day (April 16th – Third Thursday of April)

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GOAL OF CONTEST: Speaking to customers via phone is great, but for those with field teams, getting in front of the customer allows reps to uncover much more information that they may uncover via a call.  Build a competition in which participants are awarded one point for each meeting scheduled and five points for each meeting completed.

POSSIBLE PRIZES: Five ($20) lottery tickets


HOW I MET MY NUMBER
IDEA: In honor of the popular TV show “How I Met Your Mother”

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GOAL OF CONTEST: Group participants into teams and award points in a 2 week or month long contest for every scheduled Event.

POSSIBLE PRIZES: Winning team gets a gift card to a local eatery for appetizers and drinks after work (Happy Hour!)


Data Cleanup

WHERE TO START: The most popular cleanup contest being run with LevelEleven partners is one that rewards participants for cleaning up old opportunities (updating the sales stage to “Closed Lost” with a reason for the closed opportunity).

Other ideas include updating the status of current contacts (no longer there, retired, deceased, etc.), adding account web sites and/or adding competitive presence at an account (if applicable).

A SALES(FORCE) RE-ORG
IDEA:To celebrate National Organize Your Files Week (third week of April)

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GOAL OF CONTEST: Outdated information in Salesforce is a time waste for the entire company…sales reps, marketing, customer service, etc.  Build a competition in which participants are rewarded for cleaning up specific data within your Salesforce (e.g. adding/updating email addresses).

POSSIBLE PRIZES: Laptop backpack to help keep them organized


GOING ONCE, GOING TWICE, NO SALE!
IDEA: Clean out old opportunities

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GOAL OF CONTEST: Got a bunch of old Opportunities that are sitting open?  Reward participants one point for each outdated opportunity changed to Closed Lost and then varied points that they update with a future date and updated stage.

POSSIBLE PRIZES: Tango Card

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