Get this: Only 33 percent of sales professionals attain individual quota, and 23 percent of companies surveyed don’t even know if their sales force achieves quota or not.
The world of modern sales has a lot of changing parts. While you can’t control what happens with the modern buyer and seller, it’s your responsibility to embody modern sales leadership.
The best part about that? It’s not as hard as you think!
The U.S. Bureau of Labor Statistics categorizes sales manager responsibilities into three actions: set sales goals, analyze data and develop training programs for sales reps.
But does that align with the role of modern sales leader?
Actually, yes. Let us explain how.
3 Simple Steps to Modern Sales Leadership
1. Set sales goals.
This one is obvious: Modern sales leaders have metrics-driven sales teams. They thrive on real-time KPIs that are based on activities like calls, meetings and demos.
2. Analyze data.
Sales managers have been doing this for years. But modern sales leaders conduct win / loss analyses of closed deals to refine their buyer persona and identify any issues in the sales process.
3. Develop training programs for reps.
Modern sales leaders have thorough onboarding, training and coaching processes set in place to ensure that their reps are set up for success.
But that’s not all. We made an infographic for you to go more in-depth on each of these points: