Month

March 2015
If you’re in B2B sales, chances are you’re using LinkedIn’s InMail feature. You’re probably sending dozens of these things out, pouring over each word and phrase, making adjustments like a mechanic trying to squeeze better and more consistent performance from your social selling efforts. You know sales is a numbers game, and increasing your response...
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Need to align sales and marketing for greater ROI? Check out this Slideshare presentation, and you’ll learn to do just that in four steps. Seriously. Each idea shared was tested by our team. If you’ve seen additional ideas work for aligning sales and marketing, we’d love to see them in the comments below. You can get...
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Hundreds of sales leaders kicked off 2015 at SalesLoft’s Rainmaker, an event marketed as the “first ever” sales development conference. A Forbes piece named sales development “the biggest trend in sales today” two weeks later. Then in February, Google search interest for “sales development representative” hit an all-time high. It’s pretty simple: If you’re one...
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When a company is seeking to get their sales team more focused on the right sales KPIs to increase sales, it begs the question: What sales KPIs are the right ones for them to focus on? Closing sales is the obvious one, but it’s a lagging indicator that results from the collective actions leading up to the sale...
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