Prospecting? You’ll definitely get some voicemail greetings. When you do, you get one shot after the beep to make an impression that warrants a call back. Better make it good.
Some insist doing that — making it good — takes a stringent recipe: memorized script, on-point intonation, smile upon speaking. All that can be fine, as long as you listen to this one essential piece of advice: Sound human. If someone perceives you as an impersonal recording, why would they want to call you back? They won’t.
While interviewing our sales team here at LevelEleven for wisdom I could share in this piece, business development manager Kasey Miller pretty much summed it up: “Prospects have actually told me that they’ve only called back because I seemed human.”
These four tips will get you the same sort of positive response:
This is a great way to stay in front of people. Keep the email short, so as not to come off as overwhelming, and let the message display at least a hint of personality.
Here’s one that works well for our business development team:
Hi [First Name],
I left you a voicemail earlier today. I want to introduce you to a sales leaderboard/engagement tool for Salesforce that increases revenue and speeds up your sales cycle by keeping your team focused on the right behaviors.
Our app uses gamification to motivate your team toward your key initiatives. I would love to very quickly speak with you about how it can immediately impact your team. I have some time available this afternoon at 4:30 pm EST and Thursday. Would any of these times for you?
Thanks, and I look forward to hearing from you!
Different things work for different people; you should obviously keep doing what works for you. Just make sure that when your prospect does listen to your voicemail, regardless of the techniques you use when leaving it, that you sound like a person — and specifically the type that they’ll plan on calling back.