Planning to implement a sales contest? At a minimum, you’ll need to follow these two vital rules:
Sales Contest

1. Stay on top of communications, so your team keeps the competition top of mind. 

2. Keep the competition simple, so your team clearly understands it.

Use this email template to launch your next contest, and you’ll be tackling both….

Template for Sales Contest Launch:

Subject:

Sales Contest for [Month competition will occur] / [Behavior competition will focus on]

Body:

Today, we are kicking off a [department name] initiative called the [contest name]! The goal is to [contest goal]. Sound fun? I hope so. Here are some specifics:

Contest Starts: [Date]; Contest Ends: [Date]

How to Win:
The winning [team/employee] will have the [metrics for winning, i.e., highest percentage of appointments, quickest turnaround in service cases, etc.] for [time period of competition]. All percentages and goals are tracked within [name your CRM]

Contest Prizes: 
The winning [team/employee] will get [incentive]. 

Who is Eligible?
Most people receiving this email are eligible, with the only exception being the management team, who will keep an eye on the sales leaderboard. Attached is a full list of participants, if you’re interested. [Note: Don’t forget to attach participant list.]

Keeping Track of Standings:
I will send leaderboard updates via email twice a week. You can also see up-to-the-minute results by going to our leaderboard report here [–> Link “here” to your report in salesforce.com].

If you have any questions about the contest, let me know. And good luck! 

Example of the Template in Action:

Subject:

Sales Contest for June Meeting Bookings

Body: 

Today, we are kicking off a sales initiative called the June Bookings Competition! The goal is to create some fun around beating our bookings goal in June. Sound fun? I hope so! Here are some specifics:

Contest Starts: 6/1/2012; Contest Ends: 6/30/2012

How to Win:
The winning team will have the highest percentage of bookings to their target for November. All percentages and goals are tracked within salesforce.com.

Contest Prizes:
The winning team will get a team lunch (and bragging rights). Approximate value: $250.

Who is Eligible?
Most people receiving this email are eligible, with the only exception being the management team, who will keep an eye on the leaderboard. Attached is a full list of participants, if you’re interested.

Keeping Track of Standings:
I will send leaderboard updates via email twice a week. You can also see up-to-the-minute results by going to our leaderboard report here.

If you have any questions about the contest, let me know. And good luck!

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Summary
Launching a Sales Contest? Communicate it Effectively (Email Template)
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Launching a Sales Contest? Communicate it Effectively (Email Template)
Description
One of the keys to a successful sales contest is maintaining strong communication around it. You can start with this email template.
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LevelEleven
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