In the News

November 13, 2014
Bob Marsh, CEO of LevelEleven, explains that talking to your customers is critical, even in the midst of all the things you’re juggling. Make this time a priority, both on the phone and in person. He says direct customer contact is “the very best way to maintain a pulse on your market which inevitably will uncover more opportunities for where your company should be headed.” It’s simple to prioritize this – when you sign up a new client, ask to schedule a 30-minute call with her as a new customer. As you’re chatting, ask how she found you, why she bought, and what will make you successful with her team. Bob asserts, “Just doing a few of those each week will be eye opening for you, plus your customers will thank you for doing it.”
August 29, 2014
Bob Marsh, LevelEleven’s CEO, says the company now has 175 customers and is growing annually at a rate of 300 percent. Marsh adds that the funding announced this month is in the form of a convertible note leading to a future Series A round. “More and more, we’re looking to drive the productivity of sales teams,” he says. “When we launched a year and a half ago, four percent of companies were looking at gamification of sales. Now it’s about 30 percent. Gamification is not itself a solution, but it’s the reason companies are adopting LevelEleven software rapidly. They’re trying to optimize performance of their existing sales teams, and the cost of LevelEleven is much cheaper than hiring five new salespeople.”
August 16, 2014
“When I first learned of LevelEleven, I immediately saw a powerful solution to drive alignment of sales and marketing teams,” stated Tim Kopp, who has also held senior marketing roles at WebTrends, Coca-Cola and Proctor & Gamble. “The modern CMO is being held accountable to revenue goals for their marketing investments, but there has been no clear way to get sales teams quickly aligned and rallied around the execution needed to maximize the return on those investments. Literally billions of dollars in marketing are being wasted because of this issue.”
August 15, 2014
Detroit-based LevelEleven, a spinoff from Pleasant Ridge-based Internet marketing firm HelloWorld, has raised $2 million in new venture capital funding, primarily from current investors. Among the new investors in LevelEleven, a sales motivation software company in the Detroit Venture Partners portfolio, are the Dallas Angel Network and the Florida-based Tamiami Angel Fund.
August 14, 2014
Can salespeople close more sales if it’s more fun? LevelEleven has just scored $2 million in venture funding to continue its goal of doing just that. “Sales has been around forever,” founder and CEO Bob Marsh told VentureBeat. “We’re simply [adding] visibility into how people are performing, [which] can absolutely be a competitive driver.”
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