Our flagship product, Compete, was an idea generated by the ePrize team who implemented salesforce.com® within its own sales organization. When going through the process of rolling out Salesforce®, it became clear how difficult it would be to drive adoption among the sales team. We were asking people to change the way they worked day-to-day. We needed to change habits.
The vision behind purchasing a CRM system like Salesforce® is that you will be able to measure all kinds of sales activities… and if you can measure it, you can motivate it. We saw an immediate opportunity to develop an easy-to-use tool for sales managers to tap into their teams competitive nature and motivate key sales behaviors, while at the same time improving adoption of Salesforce®.
The ePrize team launched Compete — then called Sales Contest Builder — at Dreamforce® in September 2011 and quickly started signing up customers who were experiencing great results. Based on the early success and momentum, the team spun out of ePrize in October 2012 which is when LevelEleven began.
WHAT IS LEVELELEVEN?
LevelEleven develops easy-to-use software tools that help sales and other managers keep their teams focused on the right things. Our flagship product, Compete, is a salesforce.com® app that gives companies new ways to motivate salespeople to make more calls, book more meetings, and close more business, which in turn spikes adoption of Salesforce®.
Compete is the #1 most popular gamification app in the Salesforce AppExchange®, and clients include Comcast, InsideView, the Detroit Pistons and Dominion Enterprises, among many others. LevelEleven is based in Detroit, Michigan, and part of the Detroit Venture Partners portfolio of companies.
Bob Marsh, CEO
Bob has spent 18 years in sales and sales management. Bob joined ePrize in 2000, was a top sales producer, and played a key role in making ePrize the dominant player in the consumer promotion and loyalty category. Bob secured some of ePrize’s top clients including Delta Airlines, Ford, American Express, General Motors, Comcast, Target, and General Mills. In 2010, Bob led the implementation of Salesforce® for the ePrize sales team, which is where the idea for LevelEleven began.
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Kevin O’Hara, CTO
Kevin has 9+ years of experience in web development, consulting, and just flat out building stuff. Kevin most recently designed a replacement application in Force.com® for a large Applicant Tracking System to support 10,000 candidates with over 20 integration points. In 2007, Kevin started a consulting business for cloud computing and web development which he sold to Threshold Consulting Services in 2010. Kevin started his career in sales, so he fully understands the value of using competition to motivate performance.
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