About Us

LevelEleven is a sales motivation engine, used by VP’s of Sales at companies like Comcast, PointRoll, Akamai & eBay. It taps into a sales team’s competitive nature and desire for recognition, so their sales leader can motivate what matters: Booking more meetings. Building more qualified pipeline. Taking new products to market faster. Aligning sales with marketing. Driving focus and energy around the sales behaviors most critical to the growth of their business.

The Detroit-based company was founded in Fall of 2012. LevelEleven has obtained over 150 customers to date and boasts an investor roster that includes Detroit Venture Partners and Salesforce.com.  (Click here to see a list of our primary investors.)

Here’s our CEO, Bob Marsh, with more on our story: 



And here’s how we came to be: 

Bob spent 12 years in sales and sales leadership roles at HelloWorld, where he worked with the world’s top brands to help them motivate consumer behavior using contests, sweepstakes and loyalty programs. Shortly after launching Salesforce.com for HelloWorld’s 100+ person sales team, Bob saw an opportunity to take what he’d been doing for consumer marketers and inject it inside of an enterprise to motivate salespeople.

After going to the HelloWorld CEO with the idea, Bob was given access to a few of the team’s engineers for 3 months, to build an initial version of what is now LevelEleven. A beta version launched at Dreamforce 2011, and the company signed up its first paying customer just two weeks later. Client traction continued over the following months, creating the realization that rather than being a side project, this product should be its own company. Bob then sought out Kevin O’Hara to join him as CTO and to further build out the company. LevelEleven spun out of HelloWorld and launched as its own standalone company in October 2012.